Brand Managers Magazine

The magazine for people who run the brand.

Features, interviews, campaign reviews, and original research, written for practitioners rather than commentators. Every piece traces back to a subject in the Brand Managers library, so a story you like has a course, a tool, and a template behind it.

Get issue one Write for us
Issue one is in production. Cadence will be set by reader and sponsor response, starting quarterly rather than forcing a monthly schedule.
What it covers

Ten beats, one profession.

The editorial pillars follow the same taxonomy as the curriculum, so the magazine and the library stay in step. Each issue draws from several pillars rather than running a single theme into the ground.

I

Brand strategy and leadership

Positioning, architecture, portfolio decisions, and what the job looks like at the top.

II

Advertising and media channels

Television, radio, print, digital, streaming, out of home, search, and programmatic.

III

Sports, entertainment and sponsorship

Rights, activation, valuation, and the partnerships that carry a brand into culture.

IV

AI, MarTech and AdTech

What the tools actually change in a marketing workflow, and what they do not.

V

Consumer behavior and research

Insight work, segmentation, qualitative and quantitative methods, and how to read them.

VI

Measurement, ROI and analytics

Attribution, incrementality, media mix, and defending a number in front of finance.

VII

Creative strategy and storytelling

Briefs, creative review, and the difference between a good ad and a good campaign.

VIII

Retail, B2B and vertical marketing

Category playbooks for the industries with their own rules.

IX

Career development and certification

Pathways, portfolios, hiring, and what a brand management career looks like now.

X

Case studies and interviews

Campaign reviews and long form conversations with the people who ran them.

Editions

One issue, six ways to read it.

The digital issue is the primary edition. Everything else is a derivative of the same reviewed material, produced so the work reaches people wherever they read, listen, or watch.

PrimaryDigital issueWeb first, searchable, linkable, and measurable. The edition of record.
SearchArticle pagesIndividual features published for search, social distribution, and citation.
DownloadPDF and flipbookDownloadable edition for members, sponsors, events, and the archive.
PremiumPrint special editionSelective premium runs for conferences, universities, agencies, and partners.
ListenAudio editionNarrated features and podcast adaptations for the commute.
WatchVideo companionInterviews and explainers produced with BrandManagers.tv around the issue theme.
Contribute

We are commissioning issue one.

We are looking for practitioners rather than professional writers. If you have run the campaign, negotiated the deal, built the measurement model, or made the mistake, that is the article.

Pitch a story
Case studyA campaign taken apart honestly, including what it cost and what it returned.
InterviewA long form conversation with someone doing the work now.
MethodA repeatable approach other brand managers can run on Monday.
ResearchOriginal survey or benchmark work, with the method published alongside it.
Advertise and sponsor

A reader who signs the orders.

The audience is brand managers, agency teams, marketing directors, and sponsorship professionals. Inventory includes issue and category sponsorship, display and newsletter placements, podcast and video companions, sponsored research, and special editions by industry.

Request the media kit

Editorial decisions are made on the editorial side. Sponsored content is labeled as sponsored, every time.

Contributor agreements cover rights, reuse, AI processing, and derivative formats. Source records and version history are preserved for anything derived from the curriculum, and time sensitive data is reviewed again before it is republished.

Issue one

Be on the list when it publishes.

Tell us why you are here and we will send the right thing. Readers get the issue, contributors get the pitch guidelines, sponsors get the media kit.

One email per issue. No list rental, no resale.